The influence of personal values and demographic variables on customer loyalty in the banking industry
Jorge Luiz Henrique; Celso Augusto de Matos
| Year of publication: |
2015
|
|---|---|
| Authors: | Henrique, Jorge Luiz ; De Matos, Celso Augusto |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 4, p. 571-587
|
| Subject: | Loyalty | Demographics | Survey | Bank customers | Personal values | Beziehungsmarketing | Relationship marketing | Bank | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Privatkundengeschäft | Personal banking | Kundenwert | Customer value | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011384274