The influence of product modularity on customer perceived customization : the moderating effects based on resource dependence theory
Shuang (Sara) Ma, Yonggui Wang, and Dahui Li
| Year of publication: |
2019
|
|---|---|
| Authors: | Ma, Shuang ; Wang, Yonggui ; Li, Dahui |
| Subject: | CPC | customer control | product modularity | resource dependence theory | supplier mobilization capability | Ressourcenabhängigkeits-Ansatz | Resource dependence approach | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Modularisierung | Modularity | Produktentwicklung | New product development |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1540496X.2018.1506328 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012210624