The influence of public university library service quality and library brand image on user loyalty
Kojo Kakra Twum, Andrews Agya Yalley, Gloria Kakrabah-Quarshie Agyapong, Daniel Ofori
| Year of publication: |
2021
|
|---|---|
| Authors: | Twum, Kojo Kakra ; Yalley, Andrews Agya ; Agyapong, Gloria Kakrabah-Quarshie ; Ofori, Daniel |
| Subject: | Library brand image | Library service quality | University libraries | Loyalty | LibQUAL | Bibliothek | Library | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Wissenschaftliche Bibliothek | Academic library | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Bibliotheksdienstleistung | Library service | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-020-00269-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012545525