The influence of reference effect on pricing strategies in revenue management settings
Year of publication: |
July 2017
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Authors: | Yang, Hui ; Zhang, Ding ; Yang, Hui |
Published in: |
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS). - Oxford : Wiley, ISSN 0969-6016, ZDB-ID 1213721-2. - Vol. 24.2017, 4, p. 907-924
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Subject: | revenue management | pricing | dynamic programming | reference effect | Revenue-Management | Revenue management | Preismanagement | Pricing strategy | Dynamische Optimierung | Dynamic programming |
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