The influence of relational bonds and innovative marketing on consumer perception : a study of theme parks
Schwu-Ing Wu & Ting-Ru Lin
| Year of publication: |
2014
|
|---|---|
| Authors: | Wu, Schwu-ing ; Lin, Ting-ru |
| Published in: |
Journal of management and strategy : JMS. - Toronto : Sciedu Pr., ISSN 1923-3965, ZDB-ID 2621714-4. - Vol. 5.2014, 4, p. 54-67
|
| Subject: | customer relational bonds | innovative marketing | theme parks | consumer behaviour | Konsumentenverhalten | Consumer behaviour | Freizeitwirtschaft | Leisure industries | Beziehungsmarketing | Relationship marketing | Innovation | Anleihe | Bond |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010440655