The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Year of publication: |
2017
|
---|---|
Authors: | Pham, Thi Song Hanh ; Monkhouse, Lien Le ; Barnes, Bradley R. |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 5, p. 606-628
|
Subject: | Export performance | Marketing capabilities | The resource-based view | Emerging markets (Vietnam) | Moderating impact | Relational capability | Ressourcenorientierter Ansatz | Resource-based view | Schwellenländer | Emerging economies | Internationales Marketing | International marketing | Export | Unternehmenserfolg | Firm performance | Vietnam | Viet Nam | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Exportwirtschaft | Export sector | Dynamische Kompetenzen | Dynamic capabilities |
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