The Influence of Relational Embeddedness on the Formation and Performance of Social Franchising
| Year of publication: |
2013
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| Authors: | Zafeiropoulou, Fiori A. ; Koufopoulos, Dimitrios N. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 20.2013, 1 (1.4.), p. 73-98
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