The influence of retailer choices on consumer behaviors and sales productivity
Giuseppe Russo (University of Cassino and Southern Lazio, Italy), Maja Bozic (University of Cassino and Southern Lazio, Italy), Ylenia Cavacece (University of Cassino and Southern Lazio, Italy) and Giuseppe Granata (University of Cassino and Southern Lazio, Italy)
| Year of publication: |
2019
|
|---|---|
| Authors: | Russo, Giuseppe ; Bozic, Maja ; Cavacece, Ylenia ; Granata, Giuseppe |
| Published in: |
Predicting trends and building strategies for consumer engagement in retail environments. - Hershey, PA : IGI Global, ISBN 978-1-5225-7856-7. - 2019, p. 133-151
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| Subject: | Bestellung | Order | Konsumentenverhalten | Consumer behaviour | Absatz | Sales | Drogerie | Drugstore | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-7856-7.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023226