The influence of reviewer and consumer congruence in online word-of-mouth transactions

Christopher P. Furner, Tom E. Yoon, Robert Zinko, Samuel H. Goh

Year of publication:	2021
Authors:	Furner, Christopher P. ; Yoon, Tom E. ; Zinko, Robert ; Goh, Samuel H.
Published in:	Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 19.2021, 3, p. 1-15
Subject:	Consumer Behavior \| E-Commerce \| Electronic Word of Mouth \| Online Reviews \| Purchase Intention \| Review Platforms \| Virales Marketing \| Viral marketing \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Social Web \| Social web \| Electronic Commerce \| E-commerce \| Online-Marketing \| Internet marketing \| Internet \| Kaufentscheidung \| Purchase decision \| Digitale Plattform \| Digital platform

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.4018/JECO.2021070101 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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