The influence of self-disclosure micro-celebrity endorsement on subsequent brand attachment : from an emotional connection perspective
Chen Tser-Yieth, Yeh Tsai-Lien and Huang Ya-Wen
| Year of publication: |
2025
|
|---|---|
| Authors: | Tser-Yieth, Chen ; Yeh, Tsai Lien ; Ya-Wen, Huang |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 45.2025, 2, p. 228-255
|
| Subject: | Attractiveness | benign envy | brand attachment | homophily | relatedness need satisfaction | Konsumentenverhalten | Consumer behaviour | Emotion | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Celebrity-Werbung | Celebrity endorsement | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2023.2209514 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194279