The influence of seller strategy on the winning price in online auctions : a moderated mediation model
Year of publication: |
2009
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Authors: | Reynolds, Kristy E. ; Gilkeson, James H. ; Niedrich, Ronald W. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 1, p. 22-30
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Subject: | Internet-Auktion | Online auction | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy |
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