The influence of service provider's role overload on value co-creation behavior in the sharing economy : a mediated moderation model
| Year of publication: |
2024
|
|---|---|
| Authors: | Han, Linhao ; Wang, Tao ; Jia, Yu ; Ye, Yinger ; Liu, Tianyuan ; Lv, Jiayu |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 4, p. 570-587
|
| Subject: | Value co-creation | Conservation of Resources theory (COR) | Emotional exhaustion | Service providers | Sharing economy | Kundenintegration | Customer integration | Share Economy | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Service-Dominant Logic | Service-dominant logic |
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