The influence of socio-demographic variables on customer satisfaction and loyalty in the private banking industry
Volker Seiler, Markus Rudolf and Tim Krume
| Year of publication: |
2013
|
|---|---|
| Authors: | Seiler, Volker ; Rudolf, Markus ; Krume, Tim |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 31.2013, 4, p. 235-258
|
| Subject: | Private Banking | Private banking | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Sozialer Status | Social status | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009782611