The Influence of Trade Show Selection Criteria on Re-Participation Intention of Exhibitors

The satisfaction of exhibitors has a huge influence on the intention of re-participation of exhibitors. Re-visitation of exhibitors are more profitable to the trade show organizers (TSO) and the trade show destinations (TSD) through various ways, including longer stay, ground transportation, entertainment, dining business, and tourism business at a certain destination.The objective of this study was to identify the trade show selection criteria and find out the most important selection attributes which have a significant influence on the re-participation intention of exhibitors. Eighteen selection attributes of a trade show were reviewed and employed through the literature review. The results of factor analysis presented selection criteria loaded on four factors: Venue and Facility, Socializing events, Selling-Oriented Activities, and Reputation and Image. It was found that trade show exhibitors have to consider Venue and Facility and Reputation and Image as the most important factors for re-participation