The influence of trait and state narcissism on the uniqueness of mass-customized products
Year of publication: |
June 2016
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Authors: | Bellis, Emanuel de ; Sprott, David E. ; Herrmann, Andreas ; Bierhoff, Hans-Werner ; Rohmann, Elke |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 2, p. 162-172
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Subject: | Mass customization | Narcissistic consumer | Unique product | State narcissism priming | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Mass Customization |
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