The influence of visual identity elements on the creation of a footwear brand in ghana
Emmanuel Kwarteng-Amaniampong, Madéle Tait, Adele Potgieter
| Year of publication: |
2024
|
|---|---|
| Authors: | Kwarteng-Amaniampong, Emmanuel ; Tait, Madéle ; Potgieter, Adele |
| Subject: | Brand identity | Brand name | Colour | Logo and symbol | Slogan | Typography | Ghana | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.31920/1750-4562/2024/v19n1a10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015044960