The influence of the congruence between brand and consumer personality on the loyalty to print and online issues of magazine brands
Year of publication: |
2012
|
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Authors: | Nienstedt, Hans-Werner ; Hubert, Frank ; Seelmann, Carolin |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 14.2012, 1, p. 3-26
|
Subject: | Zeitschrift | Magazine | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Zeitschriftenverlag | Magazine publishing | Deutschland | Germany |
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