The influential paradox : brand and deal content sharing by influencers in friendship networks
Feng Wang, Xueting Zhang, Man Chen, Wei Zeng, Rong Cao
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, Feng ; Zhang, Xueting ; Chen, Man ; Zeng, Wei ; Cao, Rong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 503-514
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| Subject: | Content sharing | Influencer | Social bridge | Social hub | Social network | Soziales Netzwerk | Social Web | Social web | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.06.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013365749