The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Year of publication: |
2012
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Authors: | Schreier, Martin ; Fuchs, Christoph ; Dahl, Darren W. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 5, p. 18-32
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Subject: | product design | co-creation | user design | user innovation | innovation | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Kundenintegration | Customer integration | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
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