The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Martin Schreier, Christoph Fuchs, & Darren W. Dahl
| Year of publication: |
2012
|
|---|---|
| Authors: | Schreier, Martin ; Fuchs, Christoph ; Dahl, Darren W. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 5, p. 18-32
|
| Subject: | product design | co-creation | user design | user innovation | innovation | Kundenintegration | Customer integration | Produktgestaltung | Product design | Produktentwicklung | New product development | Innovation | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009782922