The innovation odyssey : lessons from an impossible project

Christophe Midler, Marc Alochet, Christophe De Charentenay

"This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market"--

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Year of publication:	2023 ; First edition
Authors:	Midler, Christophe ; Alochet, Marc ; Charentenay, Christophe de
Publisher:	Boca Raton : CRC Press
Subject:	Elektrofahrzeug \| Electric vehicle \| Innovation \| Innovationsmanagement \| Innovation management \| Frankreich \| France
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxx, 196 Seiten Illustrationen
Series:	An Auerbach book
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-032-45430-6 ; 978-1-032-38746-8 ; 978-1-003-37695-8
Other identifiers:	10.1201/9781003376958 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014470487