The Inside Track: On the Important (But Neglected) Role of Customers in the Resource-Based View of Strategy and Firm Growth link rid="en0">*
| Year of publication: |
2005
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|---|---|
| Authors: | Zander, Ivo ; Zander, Udo |
| Published in: |
Journal of management studies : JMS. - Oxford : Blackwell, ISSN 0022-2380, ZDB-ID 2424976. - Vol. 42.2005, 8, p. 1519-1548
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