The Inside Track : On the Important (But Neglected) Role of Customers in the Resource - Based View of Strategy and Firm Growth
Year of publication: |
2006
|
---|---|
Authors: | Zander, Ivo ; Zander, Udo |
Publisher: |
[S.l.] : SSRN |
Subject: | Unternehmenswachstum | Firm growth | Ressourcenorientierter Ansatz | Resource-based view |
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