The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs
Sara Fraccastoro, Mika Gabrielsson, Ellen Bolman Pullins
| Year of publication: |
2021
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|---|---|
| Authors: | Fraccastoro, Sara ; Gabrielsson, Mika ; Pullins, Ellen |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 30.2021, 4, p. 1-15
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| Subject: | B2B sales process | Digital communication tools | International SMEs | Social media | Traditional face-to-face selling | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | KMU | SME | Verkauf | Selling | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Digitalisierung | Digitization | Web 2.0-Technologien | Web 2.0 technologies | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2020.101776 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012595815