The integration of corporate non-market and market strategies : why, what, and how
Peihong Xie; Xin Li; Xuemei Xie
| Year of publication: |
2014
|
|---|---|
| Authors: | Xie, Peihong ; Li, Xin ; Xie, Xuemei |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 5.2014, 1, p. 115-132
|
| Subject: | Integration | Non-market strategy | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010337739