The “Integrative Justice Model” as Transformative Justice for Base-of-the-Pyramid Marketing
Year of publication: |
2015
|
---|---|
Authors: | Santos, Nicholas ; Laczniak, Gene ; Facca-Miess, Tina |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 126.2015, 4, p. 697-707
|
Publisher: |
Springer |
Subject: | BoP marketing | Marketing ethics | Impoverished consumers: vulnerable market segments | CSR in Marketing | Institutional Theory | Transformative Justice |
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