The inter-generational arts branding of the Star Wars saga : may the myth be with you!
Georgios Patsiaouras
| Year of publication: |
2022
|
|---|---|
| Authors: | Patsiaouras, Georgios |
| Published in: |
Arts and the market : AAM. - Bingley : Emerald, ISSN 2056-4953, ZDB-ID 2819938-8. - Vol. 12.2022, 1, p. 84-101
|
| Subject: | Arts branding | Film brands | Mythology | Popular culture | Markenführung | Brand management | Kunst | Arts | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Filmwirtschaft | Film industry | Kultursektor | Cultural sector |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AAM-12-2020-0054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012879089