The interdependence between business development and brand management
Verena Thaler
| Year of publication: |
2018
|
|---|---|
| Authors: | Thaler, Verena |
| Institutions: | Verlag Dr. Kovač (publisher) |
| Publisher: |
2018: Hamburg : Verlag Dr. Kovac̆ |
| Subject: | Markenführung | Brand management | Innovation | Organisatorischer Wandel | Organizational change | Geschäftsfeldplanung | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIII, 121 Seiten Illustrationen 21 cm x 14.8 cm, 190 g |
|---|---|
| Series: | Schriftenreihe zum Business Development. - Hamburg : Verlag Dr. Kovač, ISSN 2511-4816, ZDB-ID 2881365-0. - Vol. Band 3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Dissertation, Universität Potsdam, 2017 |
| Notes: | Besteht aus einer Einführung und bisher nur eingereichten Aufsätzen |
| ISBN: | 3-8300-9744-1 ; 978-3-8300-9744-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011764253