The internal branding process and financial performance in service companies : an examination of the required steps
Year of publication: |
May 2016
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Authors: | Tuominen, Sasu ; Hirvonen, Saku ; Reijonen, Helen ; Laukkanen, Tommi |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 3, p. 306-326
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Subject: | internal branding | brand values adoption | organizational commitment | brand performance | market performance | financial performance | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Markenimage | Brand image |
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