THE INTERNATIONAL BUSINESS ENVIRONMENT AND THE ISSUE OF RISKS FOR INTERNATIONAL BUSINESSES

The business environment within commercial transactions are realized is highlydynamic and in continuous transformation, firms being under its scope of impact. Theknowledge, understanding and analyses of the business environment, it’s anatomy andfunctioning mechanism represents the starting-point in identifying opportunities and threats,necessary to decision making, process carrying the mark of three situations in which thedecedents may found themselves: decisions taken in certainty conditions, decisions taken inuncertainty conditions, decisions taken in risk conditions. The process of decision, in internaland mainly international transactions must be approached at two levels: at macroeconomiclevel, as result of a multitude of political and economical interdependencies, decisional actbeing confronted with country level risk, and at microeconomic level in order to adoptdecisions interfered by firm level specific risk.