THE INTERNATIONALIZATION OF BUSINESS AS AN OPTION IN THE MARKETING STRATEGY OF THE ENTREPRENEUR

Both the process of creating a business, but especially during the course thereof, the entrepreneur should consider a future in terms of domestic and international presence. This would require a marketing strategy for attracting and maintaining loyal customers domestic and international, for whose implementation it should be mentioned for specific tactics, identify ways to internationalize the business and choose the most appropriate forms of advertising.

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Year of publication:	2010
Authors:	BURDUS, Eugen ; ALPOPI, Cristina
Published in:	Management and Marketing Journal. - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1841-2416. - Vol. VIII.2010, 1, p. 49-56
Publisher:	Facultatea de Economie şi Administrarea Afacerilor
Subject:	strategy \| entrepreneur \| marketing \| tactics \| internationalisation \| business

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Classification:	M16 - International Business Administration ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

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