The InternationalSuccess ofBritish Companies
Year of publication: |
2007-03-01
|
---|---|
Authors: | Rugman, Alan M. ; Yip, George S. ; Kudina, Alina |
Institutions: | Advanced Institute of Management Research <London> |
Subject: | Internationales Management | interntional management | Globalisierung | Internationalisierung | internatinalization |
- AIM – the UK’s research initiativeon management 2About AIM
- AIM research themes
- Executive review
- Introduction: International success– are you in the right industry?
- Defining international success
- Global winners and global champions
- Implications for international strategy
- Conclusions
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