The internet dilemma : an exploratory study of luxury firms’ usage of internet-based technologies
Jeff Baker, Nick Ashill, Noha Amer, Ekram Diab
| Year of publication: |
March 2018
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|---|---|
| Authors: | Baker, Jeff ; Ashill, Nick ; Amer, Noha ; Diab, Ekram |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 37-47
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| Subject: | Luxury brand | Website | Digital | Adoption | Internet | Qualitative research | Content analysis | 8C framework | Luxusgüter | Luxury goods | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Innovationsdiffusion | Innovation diffusion | Bibliometrie | Bibliometrics | Mediennutzung | Media usage | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Markenführung | Brand management | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Informationstechnik | Information technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.11.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808475