The internet dilemma : an exploratory study of luxury firms’ usage of internet-based technologies
Year of publication: |
March 2018
|
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Authors: | Baker, Jeff ; Ashill, Nick ; Amer, Noha ; Diab, Ekram |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 37-47
|
Subject: | Luxury brand | Website | Digital | Adoption | Internet | Qualitative research | Content analysis | 8C framework | Luxusgüter | Luxury goods | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Innovationsdiffusion | Innovation diffusion | Bibliometrie | Bibliometrics | Mediennutzung | Media usage | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Markenführung | Brand management | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Informationstechnik | Information technology |
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