The interplay of artificial intelligence, machine learning, and data analytics in digital marketing and promotions : a review and research agenda
Rituparna Basu, Md. Nayeem Aktar, Satish Kumar
| Year of publication: |
2025
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|---|---|
| Authors: | Basu, Rituparna ; Aktar, Md. Nayeem ; Kumar, Satish |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 13.2025, 2, p. 267-287
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| Subject: | Artificial intelligence | Bibliometric review | Digital marketing | Digital promotions | Machine learning | Künstliche Intelligenz | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Bibliometrie | Bibliometrics | Marketing | Marketingmanagement | Marketing management | Social Web | Social web | Big Data | Big data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-024-00355-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015486160