The interplay of products from the same product line : the role of brand reputation
Mauricio Palmeira
| Year of publication: |
2014
|
|---|---|
| Authors: | Palmeira, Mauricio |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 9/10, p. 1626-1647
|
| Subject: | Store brands | Line extensions | Experimental design | Inferences | Markenimage | Brand image | Markenführung | Brand management | Produktgestaltung | Product design | Handelsmarke | Store brand | Markentransfer | Brand extension | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010429775