The interrelations between religiosity and consumer well-being: evidence on coping strategies during the COVID-19 pandemic

Purpose In light of the role of religious coping as an alleviation mechanism, the COVID-19 pandemic presents a potential opportunity to build on the literature related to religious coping in a new context. Hence, the study aims to examine the potential role of religious coping in enhancing consumer well-being (CWB) during the pandemic. Design/methodology/approach A quantitative approach has been employed, with the use of web surveys, to investigate the relationship between CWB and religiosity among a global sample. Findings Results showed that religiosity has a significant positive impact on satisfaction with life among females only. On comparing between Arabs and non-Arabs, there was a significant positive relationship between religiosity and satisfaction with life among Arabs. Originality/value The main contribution of this paper is extending the religiosity and spirituality literature by studying the potential role of religiosity in improving individual well-being during a novel contextual pandemic situation, an area that is still underresearched in the literature.