The Introduction and Performance of Store Brands
| Year of publication: |
1995
|
|---|---|
| Authors: | Raju, Jagmohan S. ; Sethuraman, Raj ; Dhar, Sanjay K. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 41.1995, 6, p. 979
|