The investigation of green purchasing behavior in China : a conceptual model based on the theory of planned behavior and self-determination theory
Year of publication: |
2024
|
---|---|
Authors: | Wang, Ying ; Zhao, Jincan ; Pan, Jialing |
Subject: | Green purchasing behavior | PLS-SEM | SDT | TPB | China | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Öko-Produkt | Sustainable product |
-
The implementation of green marketing tools in rural tourism : the readiness of tourists?
Chee Hua Chin, (2018)
-
Mahajan, Samriti, (2023)
-
Setyawan, Andhy, (2018)
- More ...
-
Wang, Ying, (2024)
-
Liu, Shengming, (2022)
-
Wang, Shanshan, (2024)
- More ...