The involvement--commitment model: Theory and implications
| Year of publication: |
1988
|
|---|---|
| Authors: | Beatty, Sharon E. ; Homer, Pamela ; Kahle, Lynn R. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 16.1988, 2, p. 149-167
|
| Publisher: |
Elsevier |