The IT buying center : integrating the buying center and IT governance
Year of publication: |
2023
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Authors: | Pedersen, Carsten Lund |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 110.2023, p. 46-55
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Subject: | Buying center | IT governance | Social network analysis | Information technology | Digitalization | Informationstechnik | Soziales Netzwerk | Social network | Materialwirtschaft | Materials management | Beschaffung | Procurement |
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