The joint effects of advertising and product trial : a source-monitoring perspective
Year of publication: |
2011
|
---|---|
Authors: | Kum, Doreen ; Lee, Yih Hwai |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 22.2011, 3, p. 213-226
|
Subject: | Werbewirkung | Advertising effects | Produktinformation | Product information | Markenimage | Brand image | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
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