The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs
Year of publication: |
2012
|
---|---|
Authors: | Kopalle, Praveen K. ; Sun, Yacheng ; Neslin, Scott A. ; Sun, Baohong ; Swaminathan, Vanitha |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 31.2012, 2, p. 216-235
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | loyalty program | customer tier programs | frequency reward | database marketing | segmentation |
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The joint sales impact of frequency reward and customer tier components of loyalty programs
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The joint sales impact of frequency reward and customer tier components of loyalty programs
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