The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Year of publication: |
2015
|
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Authors: | Laczniak, Russell N. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 4, p. 429-433
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Subject: | Werbung | Advertising | Theorie | Theory | Zukunft | Future | Wissenschaftliche Publikation | Academic publication | Fachzeitschrift | Journal |
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