The journey from market orientation to firm performance : a comparative study of US and Taiwanese SMEs
Mike Chen-Ho Chao; John E. Spillan
| Year of publication: |
2010
|
|---|---|
| Authors: | Chao, Mike Chen-Ho ; Spillan, John E. |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 33.2010, 5/6, p. 472-483
|
| Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | KMU | SME | Vergleich | Comparison | USA | United States | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003991394