The Kohonen self-organising map as an alternative to cluster analysis: An application to direct marketing
| Year of publication: |
2003
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| Authors: | Curry, Bruce ; Davies, Fiona ; Evans, Martin ; Moutinho, Luiz ; Phillips, Paul |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 45.2003, 2, p. 191-212
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