(The lack of) fluency and perceptions of decision making
Gaurav Jain, Sunaina Shrivastava, Dhananjay Nayakankuppam and Gary J. Gaeth
| Year of publication: |
2021
|
|---|---|
| Authors: | Jain, Gaurav ; Shrivastava, Sunaina ; Nayakankuppam, Dhananjay ; Gaeth, Gary J. |
| Subject: | advertising | affect | attitudes | Disfluency | marketing communications | processing fluency | Werbung | Advertising | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Experiment | Entscheidung | Decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2020.1815072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012624677