The language of branding : theory, strategies, and tactics
Dawn Lerman, Robert J. Morais and David Luna
| Year of publication: |
2018
|
|---|---|
| Authors: | Lerman, Dawn ; Morais, Robert J. ; Luna, David |
| Publisher: |
New York : Routledge |
| Subject: | Marketing | Markenführung | Brand management | Werbesprache | Markenname |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | x, 160 Seiten Illustrationen 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-415-80674-7 ; 0-415-89999-0 ; 978-0-415-80674-9 ; 978-0-415-89999-4 ; 978-0-203-13969-1 |
| Classification: | Gruppensprachen, Fachsprachen, Sondersprachen ; Einzelne Sprachen und Literaturen allgemein |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010218914