The last mile : creating social and economic value from behavioral insights
Dilip Soman, with illustrations by Yue Zhuo
| Year of publication: |
[2015]
|
|---|---|
| Authors: | Soman, Dilip |
| Other Persons: | Zhuo, Yue (illustration) |
| Publisher: |
Toronto, Buffalo, London : University of Toronto Press |
| Subject: | Verhaltensökonomik | Behavioral economics | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiii, 282 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 978-1-4426-5043-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011382094