The Less You Know, The More You Are Afraid of –A Survey on Risk Perception of Investment Products

We conducted a survey on risk perception of investment products in the German-speakingarea of Switzerland. Unlike the typical two-factor structure documented in the previousliterature, we found that the knowledge-related scales were highly correlated with the riskrelatedscales, whereas the correlation between perceived risk and historical risk measureswas much lower.[...]

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Year of publication:	2009-01-27
Authors:	Wang, Mei ; Keller, Carmen ; Siegrist, Michael
Institutions:	Swiss National Centre of Competence in Research North South <Bern>
Subject:	Heuristik \| Heuristic Optimization \| Erwartung \| Zertifikat <Wertpapier> \| Heimvorteil \| Home field advantage

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1. INTRODUCTION
2. METHODS
2.1. Questionnaire
2.2. Participants
3. RESULTS
3.1. Perceived overall risk
3.2. Intercorrelations among the rating scales and perceived risk
3.3. Factor analysis on risk dimensions
3.4. Categorization of investment products
3.5. Gender difference on perceived risk
3.6. Comparing perceived risk with historical data
4. DISCUSSION AND CONCLUSION
REFERENCE
ACKNOWLEDGEMENT

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