The limitations and potentialities of green marketing
Walter Wymer; Michael Jay Polonsky
| Year of publication: |
2015
|
|---|---|
| Authors: | Wymer, Walter ; Polonsky, Michael J. |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 27.2015, 3, p. 239-262
|
| Subject: | environmentalism | environmental marketing | green marketing | social responsibility | Öko-Marketing | Green marketing | Corporate Social Responsibility | Corporate social responsibility | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Umweltpolitik | Environmental policy | Umweltmanagement | Environmental management | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011385769